Will you be one of the thousands of shoppers flocking to the Trafford Centre and beyond for the best deals on the day? Or will you be one of the many brands and retailers offering amazing deals in the run-up to Christmas?
If you are, you will have some idea of how busy Black Friday is. But why did this event start?
And why do retailers from high street brands to small businesses get involved?
A Shopping Phenomenon
Black Friday started a few short years ago in America and is a shopping day that boasts huge deals. Held the day after Thanksgiving in the US, British retailers soon caught hold of the idea.
Black Friday will be on 23rd November 2018 and for retailers and shoppers alike, it means a crazy day of amazing savings across a range of goods from TVs to microwaves, fashion to toasters.
Which retailers get involved in Black Friday?
Most high street and online retailers – around 75%, in fact – are thought to offer some kind of Black Friday or Cyber Monday deal to shoppers.
Some retailers offer savings and flash sales in the days running up to Black Friday, with some online retailers releasing deals and savings every day.
Shoppers still need to be savvy, making sure that the product they are buying, even if it is heavily discounted, can provide what it is they need and want it to do.
What about consumer rights?
Consumer rights are not affected by Black Friday deals and discounts. If the item is faulty, it can be returned but it is just as important to keep the receipt as proof of purchase.
How retailers prepare for Black Friday
Since the banking collapse of 2008, many countries, including the UK, were plunged into the nightmarish state of austerity. This meant that the country as a whole was on a budget.
For consumers, it meant very little disposable income. With all markets sluggish, it means retailers found it hard to shift goods. Big high street names, once the staple of the economy, went to the wall. We lost Woolworth’s, for example, and BHS also disappeared from retail parks.
Toys R’ Us also disappeared and with John Lewis attempting to ride out a wobble with Sports Direct at the helm, Black Friday is a chance to salvage some profit from the year’s trading.
And of course, being so close to the festive season, shoppers are looking for bargains on gifts.
Thus, preparing a marketing campaign is key, all of which is backed by genuine deals for the customer.
With the right mix of marketing and merchandising in store, any retailer can expect queues around the block.
As a retailer, you will need to think about hiring temporary sales staff for the duration of Black Friday, as well as additional security for managing shopping queues.
As you would expect, Promotional Staff Manchester can do all that and more. So, don’t get caught out – hire temporary sales staff with no hassle of fuss from a leading, local promotional staffing agency by calling 0844 800 0071.